PROJECT SUMMARY

KAI AT THE PLACE is a multifunctional place located in the
strategic area of Bandung, West Java which specialized in
coffee and food. KAI means happy in Swedish and Ocean in
Hawai’i. This brand wants to represent happiness, hence
using blue as the primary color of the place.

Furthermore, KAI focuses on the sustainability art of flock, which means this place would inspire many young people to create and
collaborate while drinking a cup of coffee 

THE Task

Making a brand identity and visual identity for the happiest place in town.

Strategy

Branding & Visual Identity
Creative Direction
Architecture & Interior Design

From

Bandung, Indonesia

Client

Kai At The Place

Category

Food & Beverage