PROJECT SUMMARY
DOUSE, established in Bandung, Indonesia, is a posh shoe treatment company.
As we initially opened our doors in 2021, we saw that every action required the use of shoes. From sports to fashion, shoes have become essential to their wardrobe. Later on, DOUSE was introduced as a new shoe-cleaning alternative.
DOUSE was inspired by two actions usually included in any shoe-washing procedure: dipping and dousing. Through the names, we aim to showcase the authenticity of cleaning shoes.
THE TASK
We were asked to made a name, creative direction, and also brand and visual identity for the new alternative of shoes cleaning company.
Strategy
Branding & Visual Identity Creative Direction Social Media Optimization
From
Bandung, Indonesia
Client
Douse
Category
Laundry
