SUKARIA is a cheerful word. It means happiness and joy in Indonesian. Eating activities should not only just fill the stomach but also creates a positive impression. Either because of the delicious cuisine, the person who sits with you while you eat, or even because the amount paid for the food was well worth it. Because AYAM or chicken are the primary foods of this brand, it should be the brand’s main title. Then SUKARIA was added to boost the brand’s happiness value. Apart from that, the name brand was written entirely in Indonesian to give it a more genuine and down-to-earth feel. Furthermore, AYAM SUKARIA hopes to spread positivity through their meals.